Gugguu

Gugguu

Discover a curated selection of Gugguu secondhand pieces at Ninyes. You can also sell your own items easily and receive a Gugguu gift card.

About the brand
Founded in Finland in 2012 by two sisters (and mothers of three), Gugguu set out to create children’s clothes that are stylish,... Read More

Gugguu

Discover a curated selection of Gugguu secondhand pieces at Ninyes. You can also sell your own items easily and receive a Gugguu gift card.

About the brand
Founded in Finland in 2012 by two sisters (and mothers of three), Gugguu set out to create children’s clothes that are stylish, durable and ready to be passed on. Materials and suppliers are carefully selected with safety and longevity in mind.

Collection favourites
Soft sweatshirts and sweatpants, cosy beanies and accessories, colourful prints and timeless playwear for everyday use.

Crafted with quality
Production takes place in Finland and the Baltics (Estonia, Latvia) as well as Poland. Fabrics are sourced from European suppliers in Finland, Estonia, Portugal, the Netherlands, Germany and Italy; 100% organic sweatshirt fabric is knitted in Finland. Materials are rigorously tested and washed to ensure quality, and the brand is developing future fabrics with recycled polyester, nylon and elastane.

You may also like our kids’ secondhand collections from Mini Rodini, Mainio and Metsola.