Ninyes interviewed Anna Kurkela, the Founder of Papu Design, the Finnish responsible fashion brand that started with kidswear in 2012 and now focuses on womenswear
Q: What is Papu Design’s story, and what makes it unique?
Founded in 2012, Papu Design is built on strong values of responsibility and longevity. Originally a children's brand, Papu now focuses on women's clothing, known for its bold prints, colors, and beloved designs.
Q: What inspired the creation of Papu Pre-loved?
Sustainability is at our core, and we wanted to make circular fashion easier for our customers. This led us to develop the Pre-loved service with Ninyes, enabling the resale of used Papu items in our online store and physical shop.
Q: Why is it important to sell used Papu Pre-loved items?
Papu products are long-lasting and retain their resale value. We believe it’s our responsibility as a brand to support the recycling of our items and make it easy for customers.
Q: What’s next for Papu Pre-loved?
We aim to increase the availability of women's items, as demand is growing. Enhancing the customer experience remains a priority.
Q: What is the best part of working with Ninyes?
Convenience – Ninyes handles product reception, photography, storage, and shipping. Customers also receive immediate compensation as a gift card usable across multiple brands.
Q: Tips for buying a Papu Pre-loved item?
Shopping online is easy, thanks to detailed descriptions. Now is a great time to buy pre-loved kids' clothes while they are still available!
Q: What’s your personal favorite Papu Pre-loved item?
The Beside Wide Sleeve Gardigan, but also many kids' pieces that bring back great memories!